Job Description

SUMMARY:

The Community Manager at K12 will lead initiatives to drive meaningful engagement and deepen community connections across the social web. This role involves building and nurturing vibrant online communities, strengthening relationships with current and prospective families, and developing a strategy that aligns with K12's broader goals for community building and engagement. You will collaborate with internal teams, including marketing and customer service, and lead initiatives that build trust, increase affinity, and ensure meaningful two-way communication with students, families, and educators, ensuring timely responses to inquiries. Daily tasks include managing inbound comments and questions, developing community growth strategies, creating a feedback loop, conducting industry research, and supporting school marketing efforts-- with a focus on proactive, customer-driven, and data-informed engagement.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Community Expansion: Lead efforts to grow K12’s communities by identifying creative ways to engage new and existing members. Actively expand the community through organic strategies, partnerships, and educational content.
Engagement & Moderation: Act as the primary point of contact for community engagement across the social web, responding to comments, messages, and community feedback. Ensure that all interactions reflect the brand's tone of voice and values, enhancing brand reputation and driving advocacy.
Manage Online Reputation: Work with the corporate communications team to proactively monitor and manage our presence across social channels, forums, blogs, and review sites by responding to inquiries, handling passive mentions, and addressing comments/reviews.
Community Insights & Engagement Strategy: Monitor conversations and engagement across all social media channels to identify trends, sentiment shifts, and emerging opportunities. Provide strategic recommendations to inform content planning, tone, and platform-specific approaches.
Customer Service & Enrollment Support: Partner with customer service and enrollment teams to address inquiries and concerns related to the K12 experience. Monitor social media channels outside of standard hours and collaborate on real-time crisis management and issue resolution.
Community Growth for K12 Schools: Manage and nurture school-specific communities on social media, working closely with school marketing teams to drive local engagement and support school-level marketing initiatives.
User Generated Content Management: Partner with the Content Production Manager and Social Media Specialist to manage our UGC tool, ensuring assets are organized, well managed, and properly transferred to the DAM.
Cross-Functional Collaboration: Work closely with Marketing, PR, and Corporate Communications teams to align on broader marketing campaigns and school-specific initiatives.

Supervisory Responsibilities: No supervisory responsibilities

MINIMUM REQUIRED QUALIFICATIONS:

Experience: 5+ years of experience in community management and/or social media management. Previous experience in education or ed-tech is a plus.
Bachelor’s degree in Marketing/Communication or relevant work experience.
Social Media Expertise: Proven track record in managing and growing social media communities across major platforms (Facebook, Instagram, TikTok, LinkedIn, Reddit, etc.).
Engagement & Relationship Building: Strong interpersonal skills with a natural ability to connect with diverse audiences and build meaningful, long-lasting relationships.
Customer-Centric: Ability to provide exceptional customer service and act as a representative of K12’s brand across all platforms.
Data-Driven: Ability to analyze social media metrics, draw insights, and adjust strategies accordingly to improve engagement and performance.
Organizational Skills: Strong attention to detail with the ability to manage multiple projects and deadlines in a fast-paced environment.
Collaboration & Teamwork: Experience working cross-functionally with marketing, PR, customer service, and sales teams to align on objectives and drive community engagement.
Tech-Savvy: Proficiency in social media management tools (e.g.,Sprout Social, Meta Business, Google Analytics) and community engagement platforms (e.g., Reddit, Facebook Groups).
Adaptable: Comfortable in a fast-paced, changing environment with the ability to adapt strategies quickly.
Passion for Education: A genuine interest in online education and K12’s mission to support students and families.
Highly organized: able to manage multiple projects and deadlines in a fast-paced environment.
Excellent presentation skills with ability to leverage technology effectively.
Strong project management and organizational skills with attention to detail.
Excellent written and oral communication skills
Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
Ability to clear required background check

DESIRED QUALIFICATIONS:

Experience in the education (EdTech) or digital learning space.
Content Creation: content creation skills, including copywriting and visual content (basic graphic design and video editing skills preferred, e.g., Canva, Adobe Suite, Figma).

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $57,519.75 to $81,338.00. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Job Type

Regular

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

002 K12 Services Inc.

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