The Opportunity:
The Web Marketing Specialist II will develop and manage all lead-generation marketing content, including email/SMS journeys in Salesforce Marketing Cloud, program-specific microsites, and related research analysis and testing needs. This position will help support mass-market content and journeys to engage prospective online students and convert inquiries into applications through our various digital channels. This Web Marketing Specialist II will serve as the key creator and optimizer of lifecycle communications for UCF Online, ensuring timely, accurate, and data-driven outreach across 135+ fully online programs.
Classification Title: Marketing Communications Specialist II
This is a visiting and renewable position. Visiting positions are based on circumstances, such as funding sources, which control the length of time for which the position is available. Position will be renewable up to a period of four years.
This is an Auxiliary funded position. Employment is subject to availability of funding and may cease at the time funding for this employment is depleted.
Responsibilities:
Draft, edit, and proof programmatic email and website copy for 135+ online programs, ensuring tone, brand, and compliance with CAN-SPAM, FERPA, and accessibility guidelines.
Create, automate and QA lifecycle journeys in Salesforce Marketing Cloud for timely and personalized outreach, including building data extensions, triggers, decision splits, dynamic content blocks, and scheduling.
Create and maintain program specific microsite and landing page content (through WordPress), coordinating with designers and subject-matter experts to keep tuition, curriculum, and deadline information current and SEO-optimized.
Design and execute A/B and multivariate tests on emails and web content, analyze performance metrics, and implement data-driven optimizations that lift inquiry-to-application conversion.
Manage audience segmentation, list hygiene, and data integrations in Marketing Cloud, while generating regular performance reports for UCF Online leadership.
Collaborate with program directors, online success coaches, and the Creative & Brand teams to gather inputs and present campaign results in cross-functional meetings.
Document processes and provide any additional ongoing support for the UCF Online marketing team as needed.
Other duties as assigned.
Minimum Qualifications:
Bachelor's or Master's degree and 2+ years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information
Preferred Qualifications:
Experience with HTML, WordPress, and CSS.
Experience with Marketing Cloud and email creation.
Basic copy-writing experience.
Experience with strategies for conversion optimization.
The most successful candidates may possess the following qualities:
Additional Application Materials Required:
Please include a cover letter with your application.
Special Instructions to the Applicants:
Classification Title: Marketing Communications Specialist II
This is a visiting and renewable position. Visiting positions are based on circumstances, such as funding sources, which control the length of time for which the position is available. Position will be renewable up to a period of four years.
This is an Auxiliary funded position. Employment is subject to availability of funding and may cease at the time funding for this employment is depleted.
Are you ready to unleash YOUR potential?
As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you’ll play an integral role at one of the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 13 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you’ll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and you’ll have countless rewarding experiences that go well beyond a paycheck.
Working at UCF has its perks! UCF offers:
Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program
Paid time off, including annual and sick time off and paid holidays
Retirement savings options
Employee discounts, including tickets to many Orlando attractions
Education assistance
Flexible work environment
And more…For more benefits information, view the UCF Employee Benefits Guide.
Dive into our Total Rewards Calculator to discover the diverse selection available to you, giving you a glimpse into the benefits that together shape your comprehensive rewards package at UCF.
Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins.
Department
Communications and Marketing - UCF Online
Work Schedule
Monday - Friday; 8:00 AM- 5:00 PM
Type of Appointment
Fixed Term (Fixed Term)
Expected Salary
$56,030.00 to Negotiable
Job Posting End Date
08-19-2025-12-00-AM
As a Florida public university, the University of Central Florida makes all application materials and selection procedures available to the public upon request.
UCF is proud to be a smoke-free campus and an E-Verify employer.
If an accommodation due to a disability is needed to apply for this position, please call 407-823-1336 or email onac@ucf.edu.
For general application or posting questions, please email talent@ucf.edu.
