Ivy Tech – Bloomington is looking for an individual to join their team as a part-time Marketing and Communications Specialist to support recruitment, enrollment, and brand visibility efforts. This creative and dynamic role involves developing and executing social media strategies, producing engaging multimedia content, and promoting student success stories and campus programs. The ideal candidate will have experience in content creation, social media management, and storytelling, with a strong eye for design and detail. Join a mission-driven team making an impact in higher education and the local community.
Hourly Rate: $20
Up to 20 hours per week
GENERAL PURPOSE AND SCOPE OF POSITION:
At the direction of the Executive Director of Marketing and Communications, this position supports marketing and communications activities related to recruitment, enrollment, and retention, as well as elevating brand visibility and college values. Develops social media strategies and creates content for campus social media channels, consistent with the Ivy Tech Community College brand.
MAJOR RESPONSIBILITIES:
Creates and executes social media strategy and content, including student interviews, videos/reels, and photography, and monitors relevant social accounts for best practices and trends.
Promotes academic programs, skills training, student support services, development activities, events, and other programs offered on the Bloomington campus.
Produces clear and succinct storytelling, including creating content for external distribution of campus and student successes.
Plans, develops, and schedules output of campus recruitment, enrollment, and retention campaigns across multiple mediums, including but not limited to social media, website, print and digital products, email, and related college marketing tools.
Assists with development of campus marketing and communications collateral.
Assists with writing, video creation, and website updates.
Works with students, internal creative services, external vendors, and staff and faculty as needed.
This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.
Associate degree in media, journalism, communications, marketing, design, public relations, related fields, or equivalent experience required.
One to three years of relevant work experience with social media strategy and content development.
Working knowledge of marketing, multimedia, and public relations concepts.
Self-starter with ability to take initiative.
Strong attention to detail and ability to meet deadlines with accuracy.
Experience in content creation and some graphic design skills are essential; experience with social media content creation preferred.
Talent for videography, photography, and editing.
Demonstrated resourcefulness and creativity in developing college-branded content.
Experience with CapCut, Canva, and Adobe Creative Suite preferred.
Working knowledge of Meta Business Suite, Social Analytics (Sprout Social or equivalent), Web CMS, Microsoft Excel, Qualtrics, AI tools, AP Style, and other industry-standard skills preferred.
Ability to coordinate multiple projects simultaneously.
Ability to take direction and feedback with a high degree of professionalism.
Strong written and oral communication ability required; demonstrated skill in storytelling preferred.
Comfort with and aptitude for technology and change.
Willingness to work on-site and at relevant community locations with occasional outside of normal business hours.
Ability to promote an inclusive environment that reflects the broad backgrounds of community college audiences and in which every individual feels respected and valued.
Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.
