If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 307Pay Range: $66,300.00 - $99,500.00
Job Description
The QA /Marketing Technologist role supports all aspects of Quality Assurance & Marketing Automation. This position is responsible for the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows to ensure they perform as intended and meet organizational standards. This role involves identifying and resolving errors and verifying audience segmentation to ensure messages reach the right target. Additionally, this role supports and optimizes marketing automation technologies and campaigns to enable communications with students throughout their lifecycle
Job Description Responsibilities
Quality Assurance
- Primary function will be to conduct QA checks on all outgoing communications for Email, Marketing team campaigns, segmentation, smart lists, links, link tracking, content optimization, alignment with ticket requests, etc.
- Collaborates with marketing teams to maintain consistency, document procedures, optimize processes, and uphold compliance with industry regulations.
- Test and optimize campaigns, programs, and nurtures on an ongoing basis to achieve peak conversion.
- Analyze audience data to find additional marketing and optimization opportunities.
- Work closely with the Email and Engagement teams to support technical needs.
- Provide regular, in-depth reporting for Marketing teams.
Marketing Automation
- Support the day-to-day operations of the Lifecycle Team.
- Manage data collection, standardization, and normalization.
- Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, and Knak
- Assist in defining, implementing, and maintaining marketing automation best practices, including data quality and hygiene, list management, content optimization, and general troubleshooting.
- Research new technologies, software, and plugins to enhance and further Lifecycle capabilities, as requested.
- Collaborate with teams to collect research and smoothly implement new processes.
- Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting, and reporting.
- Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
- Design and optimize integrations between marketing technology, CRM, etc., through close work with internal technology teams.
- Build, optimize, and maintain marketing automation operations — including programs, behavior-based campaigns, lead scoring, email templates, forms, and customer segmentation — with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
- Develop and maintain reporting and analytics for team KPIs and campaigns.
- Work with internal teams to conduct A/B tests and optimize customer experiences and conversion rates.
- Design and maintain an actionable prospect database with the accompanying process to ensure long-term data hygiene and list management.
- Develop and deploy behavior- and event-triggered email communications that utilize dynamic content.
- Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
- Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
- Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.
- Properly escalate key issues when they arise and attend vendor meetings, as needed.
This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice. Qualifications
Knowledge, Skills, and Abilities
- Background in quality assurance or quality control (QA/QC) for email, website, and automation production
- Detail-oriented and results-oriented with strong follow-through skills
- Strong functional and technical documentation skills
- Strong analytical mindset
- Understanding HTML and CSS to make simple adjustments to emails, landing pages, and forms without relying on a technical resource
- Excellent verbal, written, design, and presentation communications skills
- Process-driven and Efficiency-Oriented (skilled in optimizing systems and workflows for streamlined operations)
- Marketo Certified
- Thorough understanding of customer journeys, funnels, and flywheel methodologies, lead scoring, and how those can be implemented through automation.
- Proficiency with CRM (Salesforce)
- Ability to understand and identify underlying business needs and problems to help deliver lasting solutions in a short timeline.
- Familiarity with digital marketing platforms and concepts
- Knowledge of integrated marketing communications
- Knowledge of educational marketing
- Self-motivated
- Strong marketing, project management, and project planning skills
- Ability to spot data-driven opportunities
- Solid experience in troubleshooting and resolving complex data issues
- Ability to manage a large-scale marketing database and oversee augmentation and support initiatives around improving database quality, database compliance, and governance
- Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)
Education
- Bachelor’s Degree (preferably Marketing, Communications, or IT-related)
Experience
- 2+ years of Salesforce experience
- Minimum 2 years of demonstrated experience in Marketo administration
- Minimum 2 years of demonstrated experience in Quality Assurance
- Minimum 2 years demonstrated experience with marketing operations (QA, automation, CRM, metrics reporting), ideally in a B2B, fintech, or fast-paced tech environment
- Experience in Workfront, Jira, Wiki, Salesforce, Sharepoint, Adobe Analytics, and Tableau
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Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
