Department SummaryExcelling in quality, innovation, and impact, UCLA Extension (UNEX) is one of the top providers of continuing and professional education in the United States, offering programs and classes to more than 50,000 students per year through approximately 4,500 classes and certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of traditional, nontraditional, domestic, international, professional, and continuing education students throughout and beyond Los Angeles.
Position SummaryReporting to the Assistant Dean for Enrollment & Student Services, the Enrollment Communications Specialist will serve as the lead communications strategist for engaging prospective students at UCLA Extension. This role will develop and implement comprehensive, multidisciplinary communications programs in support of all programs offered by UCLA Extension. Specifically, this role will oversee the development and continuous improvement of communication strategies, personalized lifecycle campaigns, website and landing page creation and maintenance, Customer Relationship Management (CRM) data integration, and analytics to optimize student engagement, retention, and growth across prospective students, current students, and alumni. With a high level of autonomy, the Enrollment Communications Specialist will supervise and mentor the email communications team, ensuring effective execution of email campaigns and lifecycle initiatives. The Specialist will lead the design and implementation of campaigns using Salesforce Marketing Cloud, leveraging data from Salesforce CRM to create targeted, high-impact communications. This role will oversee all aspects of prospective student communications, including strategy development, digital channel performance analytics, and data-driven decision-making, while also ensuring alignment with the institutional goals of UCLA Extension. Close collaboration with cross-functional teams—including academic departments, IT, International Programs, and Student Services—is essential to maintain reliable systems integration and deliver consistent messaging across all lifecycle stages. Additionally, the Enrollment Communications Specialist will provide communications leadership, acting as a trusted subject matter expert and ensuring that campaigns effectively support the institution's enrollment growth, engagement, and retention goals.
Salary & Compensation*UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit
UC Benefit package to discover benefits that start on day one, and
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Qualifications5 - 8 years Minimum years of career progression and experience in communications. (Required)
5 years Experience in digital communications and CRM systems, including expertise in Salesforce Marketing Cloud and Salesforce CRM. (Required)
Advanced knowledge and skill in managing and executing email communication campaigns and lifecycle strategies - from planning, design, production of content, implementation, and evaluation - preferably in the higher education sector. (Required)
Advanced skills to advise, train, and provide consultation to departments as a subject matter expert on communications tools, lifecycle communication strategies, and best practices. (Required)
Highly collaborative team player with a track record of building and maintaining cooperative relationships with coworkers, managers, and stakeholders, with a focus on problem resolution, streamlined operations, and customer service. (Required)
Strong customer-focused mindset with a proactive, solutions-oriented approach; able to independently respond to customer needs in a professional and timely manner. (Required)
Exceptional strategic thinking and problem-solving skills with a strong foundation in communications, content development, and emerging technologies; Exceptional time management skills, with the ability to prioritize, track, and meet multiple deadlines in a fast-paced environment with shifting prior (Required)
Highly Experienced developing and maintaining governance frameworks and ensuring adherence to established processes.; Quick learner with the ability to understand institutional goals and develop strategies that align with business objectives. (Required)
Advanced knowledge and skill of email communication platforms and tools, with a commitment to staying current with emerging technologies and best practices. (Required)
Comprehensive understanding of lifecycle communication metrics and analytics, including conversion rates, engagement, and ROI; metrics-driven approach to continuous improvement; Methodical and metrics-focused, with strong analytical skills to identify trends, insights, and areas for optimization. (Required)
Proficient in analytics tools such as Google Analytics, with a strong ability to interpret data and extract actionable insights. (Required)
Demonstrated ability to manage projects with multiple stakeholders, driving execution and delivering results on time; Experience managing and collaborating with external vendors to achieve objectives. (Required)
Excellent written, verbal, and interpersonal communication skills, with the ability to create clear business correspondence and technical documents; possess active listening and political acumen skills. (Required)
Knowledge of web optimization for lead generation and how it integrates with email communication campaigns; Understanding of SEO fundamentals and how they intersect with digital communication and campaigns to drive engagement and search performance. (Preferred)
Education, Licenses, Certifications & Personal AffiliationsBachelor's Degree Bachelor's degree in related area and / or equivalent experience / training (Required) And
Master's Degree Master's degree and/or terminal degree and/or equivalent experience and educational training (Preferred)
Special Conditions for EmploymentBackground Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.
Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.
ScheduleMonday - Friday: 8:00 AM - 5:00 PM
Union/Policy Covered99-Policy Covered
Complete Position Descriptionhttps://universityofcalifornia.marketpayjobs.com/ShowJob.aspx?EntityID=38&jobcode=TBD_4079
