Description
The Dean's Office within the Faculty of Graduate Studies is currently seeking a Full-time Limited Term Master of Engineering (MEng) Graduate Recruitment Specialist for approximately 24 months.
The University of Calgary is a research-intensive university with a focus on graduate education. The Faculty of Graduate Studies (FGS) is the faculty of registration for all graduate students and is accountable for administration and support of the graduate student journey.
The University of Calgary's Ahead of Tomorrow strategic plan has an objective of increasing graduate enrolment. This target will be supported by development of innovative, future-focused programs and credentials with relatively broad appeal as well as focused graduate recruitment initiatives led by FGS and implemented both centrally and in collaboration with teaching faculties and programs to achieve institutional recruitment goals. This position in the Faculty of Graduate Studies (FGS) focused on Masters Engineering (MEng) recruitment will play a lead role in development and implementation of student recruitment and conversion strategies and initiatives. The incumbent will be responsible for lead generation, conversion across a portfolio of prospective students and strategy for MEng recruitment markets.
Reporting to the Senior Consultant, Graduate Recruitment, FGS, the Specialist will in collaboration with the SSE Director of Marketing & Communications and other SSE and FGS staff and liaise with other internal stakeholders as needed.
Most work is conducted during business hours of 8:30 am - 4:30 pm, however availability outside of these hours is anticipated due to role accountabilities. Some travel is expected to represent UCalgary graduate education at recruitment events both within and outside of Canada.
Summary of Key Responsibilities (job functions include but are not limited to):
MEng Student Recruitment (80%)
- Develop, coordinate and implement a comprehensive recruitment plan for the MEng program in consultation with Senior Consultant (FGS), Director, Communications and Marketing (SSE), and Associate Director, Student Services (SSE).
- Meet recruitment targets by initiating, developing and implementing strategies in response to market trends. Work with the Senior Consultant to identify market segments, their needs and our opportunity for market penetration. Develop targeted recruitment strategies to maximize market reach and impact.
- Coordinate and execute recruitment events, workshops, webinars, and information sessions to promote the MEng program and other Schulich programs as needed and engage with prospective students.
- Provide excellent customer service to prospective graduate students, responding to inquiries, providing program information, and guiding them through the application process.
- Work together with Director, Communications and Marketing (Schulich) to coordinate and implement approved marketing campaigns, including digital and social media marketing, email campaigns, and print materials, to promote graduate programs and increase awareness.
- Participate in relevant recruitment fairs, and networking events to represent the University and Schulich, and promote graduate programs to prospective learners.
- Create email campaigns and activities in Slate to develop prospective students into applicants.
- Advise prospective Schulich students, applicants and offer holders to increase conversions into student registrations.
- Engage University of Calgary and Schulich alumni respectfully as strategically needed for recruitment activities.
- Strategically source new prospects and leads via email, fairs, and networking opportunities.
- Follow up on connections and leads to validate potential prospects; builds and cultivates prospective relationships.
- Meet regularly with Associate Dean, MEng and staff leadership in Schulich to understand the current recruitment requirements for other Schulich programs, and support planning, development and implementation of new strategies and initiatives to enhance their recruitment efforts.
- Participate regularly in the Graduate Recruitment Network (GRN). Contribute to the development of agendas and materials, and present relevant content to the GRN members.
- Develop and maintain a strong understanding of Schulich graduate programs, admission requirements, and scholarship opportunities to provide accurate and up-to-date information to prospective students.
- Research and develop specific prospect segments for Schulich programs, including individual learners and employers in the corporate, public and non-profit sectors.
- Develop and maintain a comprehensive database of prospective Schulich graduate students in the Slate CRM system, ensuring accurate and up-to-date information is entered and regularly updated.
Strategy & Planning (10%)
- Contribute to the development of recruitment plans and strategies that align with the SSE's strategic direction and priorities, including recruitment targets, locations of focus, and types of activity and materials that promote the University of Calgary and Schulich School of Engineering as a destination of choice for quality graduate education through various media and in-person events.
- Determine the best channels and tactics to reach multiple target audiences and propose targeted strategies that result in a steadily increasing number of students Meng and SSE graduate programs and credentials.
- Collaborate with SSE and other partners to integrate CRM data into other systems and processes, such as marketing automation, communication campaigns, and reporting tools, to streamline recruitment efforts and enhance data-driven decision-making.
Success Analysis & Reporting Metrics (10%)
- Monitor, analyze and report recruitment metrics and data to inform decision-making, and assess the effectiveness of the SSE recruitment strategies.
- Provide monthly report to update on recruitment activities, metrics, and outcomes to Manager, internal partners and Schulich leadership to inform decision-making and demonstrate the impact of recruitment efforts.
- Record and track activities and progress in Slate CRM.
- Achieve defined targets (e.g. numbers of learners attracted/admitted, funding support confirmed, organizations and sectors reached, etc.) working within budget, timeline, and strategic goals of SSE and FGS.
- Use the CRM system to manage and track all activities related to graduate recruitment, including recording interactions with prospective learners, employers, associations, government programs, and other stakeholders.
- Use CRM data to identify trends, patterns, and insights to guide recruitment strategies, target specific markets or demographics, and optimize recruitment efforts.
Qualifications / Requirements:
- At minimum, an undergraduate degree in a related field.
- 3 to 5 years' experience working in student recruitment is strongly preferred (related areas may be considered).
- A thorough understanding and appreciation of graduate education and the Canadian university environment is a strong asset, as is experience working directly with student ambassadors, and knowledge/experience within the field of Engineering.
- Comprehensive knowledge of recruitment trends, international education systems and awareness of the social, cultural and economic issues which affect graduate student enrolments.
- Excellent networking skills and the ability to make meaningful connections that lead to relationship building and prospect conversion is required.
- Experience developing and implementing recruitment and marketing campaigns via multiple modalities (digital, print, in-person). Proven ability to set and meet lead generation and recruitment targets related to recruitment, sales, and/or marketing.
- Proven experience working with a CRM (Customer Relationship Management) system (experience with Slate/Technolutions is an asset).
- Project management experience demonstrating the ability to facilitate collaborative project delivery that crosses multiple departments.
- Must be results oriented, showing initiative and creativity to identify areas for improvement and to implement potential solutions.
- Familiarity with analytics and marketing, and sales KPI tracking and reporting is required.
- Exceptional relationship-building ability with potential and existing students, and internal and external stakeholders at multiple levels is required.
- Highly developed ability to deal with competing requirements and job demands.
- An ability to work effectively and efficiently without supervision is required.
- Able to work in a fast-paced, multi-functional environment focused on excellent customer service.
- Willingness and ability to travel and to work weekends as necessary.
- A valid passport and able to travel within and outside of Canada for recruitment activities.
- Ability to lift and carry boxes 20 - 25 pounds.
- A positive, collaborative and supportive teamwork style.
- The ability to establish objectives and to implement plans to meet those objectives.
- Demonstrated strength in event planning and management.
- Demonstrated excellence in written and verbal communication skills.
- Demonstrated ability to develop effective partnerships and work collaboratively with clients/students, staff, and stakeholders at all levels, both internally and external to the University.
- The ability to manage one's own workload to minimize stress, maintain wellness and model desired work behaviour.
- Experience and comfort with leveraging technology to deliver high caliber services and to streamline processes as required.
- Fluency in other languages a strong asset.
Application Deadline: August 20, 2025
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 2.
For a listing of all management and staff opportunities at the University of Calgary, view our Management and Staff Careers website.
About the University of Calgary
UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Institutional Commitments (equity@ucalgary.ca) and requests for accommodations can be sent to Human Resources (hrhire@ucalgary.ca).
Do you have most but not all the qualifications? Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. At UCalgary we are committed to achieving equitable, diverse, inclusive and accessible employment practices and workplaces and encourage you to apply if you believe you are right for this role.
We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.
