Description
LCR Learning within Libraries & Cultural Resources is currently seeking a Full-time Regular Digital Communications Specialist.
Reporting to the Manager, Digital Strategies the Digital Communications Specialist will be a driven, analytical, and creative professional who helps to achieve Libraries and Cultural Resources (LCR) strategic priorities by developing compelling digital marketing and communications deliverables. This is a fast-paced position that requires the management of multiple and often competing deadlines.
The Digital Communications Specialist is responsible for the development of digital communications for Libraries and Cultural Resources website, social media channels, email marketing and other on- and off-campus media channels.
Summary of Key Responsibilities (job functions include but are not limited to):
Social Media and Email Marketing
- Assist in implementation of the social media strategy for Libraries and Cultural Resources; advise and train stakeholders within LCR in social media best practices.
- Assist in managing day to day presence on social media sites including Facebook, Twitter, Instagram and YouTube engaging in dialogues and answering questions where appropriate.
- Monitor effective benchmarking techniques for measuring the impact of social media campaigns; work with Manager to analyze, review, and report on the social media metrics in an effort to maximize results.
- Monitor and report on trends in social media tools and applications, including the use of influencers and user-generated content.
- Write and develop content delivered via social media and digital channels.
- Collaborate with staff across LCR to develop and execute social media campaigns.
- Analyze and report on social media metrics for campaign evaluation and communications reports and campaigns.
Content Development
- Research, write, and copyedit stories, articles and resources.
- Work with Teams across LCR to support projects by building communication plans.
- Help coordinate content for and build newsletters and other email marketing campaigns.
- Help build, maintain and update an editorial calendar and ensure campaign deadlines are met by tracking content through the editorial process.
- Provide writing and copyediting on other communications projects on a case-by-case basis as needed. (program guides, annual reports, creative briefs, etc.)
Team and Stakeholder Relations
- Liaise with staff in LCR to understand their desired outcomes, goals and objectives and provide counsel on the right marketing strategies and tactics required to meet those goals.
- Work with both the Manager, Digital Strategies and the Manager, Communications to prioritize key messaging and identify areas of strategic focus for continuous growth.
- Ensure compliance with and advocate for the university brand standards and guidelines.
Qualifications / Requirements:
- Related undergraduate degree is required. (Communications, Marketing, Public Relations, Journalism, English or Business Administration)
- At least 3-5 years of experience in communications, marketing and/or public relations with significant expertise in blog, website and social media content development.
- Familiarity with GLAM environment. (Galleries, Libraries, Archives and Museums)
- Excellent knowledge of content management systems such as WordPress and Drupal.
- Demonstrated expertise in managing social media campaigns across diverse platforms. (Facebook, Twitter, Instagram, YouTube, Hootsuite)
- Exceptional writing, copyediting, and storytelling skills with advanced knowledge of the English language and high attention to detail.
- Familiarity with email marketing platforms such as Marketo would be an asset.
- An eye for design, layout and experience working with subject matter experts, translating complex concepts and jargon into accessible communications.
- Strong skills with Microsoft Office applications (Word, Excel, PowerPoint) is essential.
- Proficiency in Google Analytics and SEO.
- Experience using Adobe CS InDesign, Illustrator, Photoshop would be an asset.
- Strong project management skills with the ability to manage multiple, competing priorities in a fast-paced environment.
- Confident and poised with strong interpersonal skills, passionate about quality and able to deliver in a high-performance environment, with multiple projects, stakeholders, and deadlines.
- An understanding of university culture and context would be beneficial.
Application Deadline: July 1st, 2025
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 2.
For a listing of all management and staff opportunities at the University of Calgary, view our Management and Staff Careers website.
About the University of Calgary
UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Institutional Commitments (equity@ucalgary.ca) and requests for accommodations can be sent to Human Resources (hrhire@ucalgary.ca).
Do you have most but not all the qualifications? Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. At UCalgary we are committed to achieving equitable, diverse, inclusive and accessible employment practices and workplaces and encourage you to apply if you believe you are right for this role.
We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.
